Dear 711

The winning photo by Oliver Dionela

To my readers, do you remember the Pepsi Number Fever Scam during the 90s? Or how about the more recent Wilyonaryo fiasco in Willie Revillame's Wowowie? These are well-known promotional flops that has taken our country by storm. Now, another promotional flop is about to unravel.

I am writing out of disappointment for the results of your Ticket To Ride Facebook promo. I saw the winning entry taken by a certain Oliver Dionela and I can't help but revolting in my computer seat upon seeing it. I decided to read the mechanics of your contest again and here's what I saw:

3. Upload a photo of yourself in any form of transportation on the wall of 7-Eleven Philippines. Your "ride" can be a car, a bike, pedicab, jeep, horse, etc. You can get creative!

- From the General Mechanics of the 711 Ticket To Ride Facebook promo